About Me

Experienced Digital Marketing Leader

With over 10 years of experience in B2B and B2C digital marketing across software, SaaS, and diverse industries.

Blessing Adenekan

Hello, I'm Blessing

I am an accomplished Digital Marketing Leader with over 10 years of experience, working across B2B and B2C sectors, including software, SaaS, and diverse industries. As the founder and Chief Digital Officer of Stargirl Strategy, I've led digital teams in brand management, social media, content strategy, media buying, and SEO.

My expertise includes crafting and executing data-driven content strategies, product marketing, social media advertising, and SEO, Graphics Design and leading a marketing team. I've helped over 50 global businesses across the US, UK, Ghana, and Nigeria drive 1M+ customer acquisitions and generate $5M+ in revenue.

I believe in creating strategies that not only capture attention but deliver measurable ROI. My approach combines deep data analysis with creative execution to create campaigns that resonate with target audiences and drive real business growth.

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Expertise

Core Competencies

These specialized skills allow me to deliver exceptional results across different industries and markets.

B2B Marketing Strategy

Expert in creating and executing strategies for complex sales cycles typical of enterprise software and SaaS.

Product Marketing

Skilled in positioning and promoting SaaS products, driving adoption and user engagement.

Data-Driven Decision Making

Strong ability to analyze data and optimize campaigns for maximum ROI.

Global Marketing

Proficient in crafting marketing strategies for international markets, addressing cross-cultural nuances.

Leadership

Experienced in leading and mentoring diverse teams to achieve strategic marketing goals.

Tools & Platforms

Collect by WeTransferTodoistAsanaCanvaMeta Business PlatformZohoHootsuiteBufferGoogle AdsWordpressMailchimp
Career

Professional Experience

A timeline of my career journey and key achievements.

Founder & Chief Digital Officer

Star Digital Agency (StarGirlStrategy)

01/2019 - Present

Lagos, Nigeria

  • •Founded and spearheading a Social Media agency serving 50+ global businesses across US, UK, Ghana and Nigeria, driving 1M+ customer acquisitions and $5M+ revenue within two years through data-driven strategies and ads across SMB, SaaS, and B2B sectors.
  • •Developed a playbook for viral short-form video content, enabling clients to produce TikTok and Instagram Reels reaching 1M+ viewers, resulting in 200% growth in social media followings and 150% increase in organic engagement rates.
  • •Implemented scalable workflows and project management tools, increasing operational efficiency by 40% and maintaining a 95% client retention rate across US, UK, Ghana and Nigerian markets.

Community Manager

360 Creative Innovation Hub

07/2018 - 12/2018

Lagos, Nigeria

  • •Spearheaded community growth strategies for a fashion-focused innovation hub, resulting in a 30% increase in online community size across Instagram, blog, and email channels within 6 months.
  • •Developed and executed a content calendar featuring daily posts, weekly blog articles, and bi-weekly newsletters, increasing overall engagement rate from 2% to 5% and driving a 40% boost in website traffic.
  • •Implemented a targeted Instagram strategy, creating visually stunning fashion-centric content that increased follower count by 5,000 and improved average post engagement by 150%.

Digital Media Lead

Pass.NG(Edtech Startup)

07/2017 - 05/2018

Lagos, Nigeria

  • •Developed and executed comprehensive marketing strategy for an EdTech SaaS platform, increasing subscription base by 30% across app, desktop, and web platforms within 11 months.
  • •Implemented data-driven marketing initiatives, boosting engagement rates by 50% across targeted media channels and increasing positive user reviews by 40%.
  • •Led a cross-functional team of content creators, graphic designers and customer success specialists, aligning marketing efforts with product development to drive a 25% improvement in user satisfaction.

Digital Marketing Specialist

MasterCare Laundry

12/2016 - 06/2017

Lagos, Nigeria

  • •Implemented multi-channel digital marketing campaigns, increasing online lead generation by 40% and contributing to a 25% growth in offline sales.
  • •Enhanced brand visibility through strategic social media management and SEO optimization, resulting in a 50% increase in organic search traffic and 30% growth in social media followers.
  • •Developed diverse content including blog posts, infographics, and social media visuals, improving engagement rates by 35% across all platforms.
Background

Education & Achievements

My academic background and professional recognition.

Education

Bachelor of Science in Computer Science

Tai Solarin University of Education

2010 - 2014 | Ogun State, Nigeria

Additional Courses

  • ProductDive Product Management Course

    2020

  • Rise Digital Marketing Bootcamp

    2016

Achievements

  • 2021 Facebook Aspiring Digital Leader

    Recognized by Facebook for exceptional digital marketing leadership

  • 50+ International Viral Content Campaigns

    With 30M+ total views across platforms

  • 95% Client Retention Rate

    Across international markets in the US, UK, Ghana, and Nigeria

Languages

EnglishYoruba

Let's Work Together

Ready to elevate your digital marketing strategy? Let's collaborate to create impactful campaigns that drive real results for your business.

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